There's a good reason we love making videos.
It's one of the few jobs that actually gets us off our asses and out in the real world — making websites isn't exactly the most active occupation. But also because we get to meet people, get a sense of what they do and how they work.
And that's also why video is the best way to communicate online with clients/customers/whoever. You're engaging your audience in a way that text and images just can't match, showing them who you are and what you offer.
Here's some lovely facts:
Finally, if you're eligible for a Trading Online Voucher, you can include video as part of your project and save 50% on the cost.