The Race

jasonBranding, Print, Video


2014-2018 / client: THE RACE / Print, Video, Branding, Material design

I’ve been working with The Race since its launch in 2014, providing all the branding and print design for the event, as well as a bit of video production.

The Race is a 250km, 24hr adventure race, targeting endurance athletes (crazy people) from all over the world. The goal with the branding here was to be rough/rugged, elite and dangerous. Hence the use of gold+charcoal — rich colours that also echo the yellow/black of warning signage. I’ve really enjoyed work on on this project, looking forward to seeing where we can take it in the future.

The Race donegal shield motifThe Race Donegal Brochure mock-upThe Race Donegal Brochure mock-upThe Race Donegal Brochure mock-upSignage, medal and bib design for The Race 2016