WORK: THE RACE
2014-2018 / client: THE RACE / Print, Video, Branding, Material design
I’ve been working with The Race since its launch in 2014, providing all the branding and print design for the event, as well as a bit of video production.
The Race is a 250km, 24hr adventure race, targeting endurance athletes (crazy people) from all over the world. The goal with the branding here was to be rough/rugged, elite and dangerous. Hence the use of gold+charcoal — rich colours that also echo the yellow/black of warning signage. I’ve really enjoyed work on on this project, looking forward to seeing where we can take it in the future.