Work: G-SHA Rebrand
2015 / client: Gorta-Self Help Africa / Branding, Print
Following a merger in 2014, the newly merged Gorta-Self Help Africa needed a hot new look for banners and reports and all that jazz.
The focus on the African farmers in heroic poses was key here (and something SHA had used in the past), jumping out from the monotone backgrounds. The two-tone stripes are a shout-out to the unified organisation, particularly the green, as they both had previously used different shades of green in their individual branding.
This style has been carried forwarded and built upon for a websites, publication design and more since launching it with these banners.
