Ethiopiaid Appeal 2018

jasonPrint

WORK: Ethiopiaid Appeal Brochure


2018 / client: Ethiopiaid / Print Design

I was approached by international charity Ethiopiaid to devise a concept and design for their 2018 Spring appeal, focused on the drought in Ethiopia. Together we came up with ‘The Last Drop’ motif, using the simple and evocative image of a nearly empty bottle of water. This imagery, combined with the black and red motif, was used across the below brochure and a suite of materials that were sent to thousands of supporters. I also created an infographic based around the water bottle, that can be seen in the centre pages of the brochure too.


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